Paid Media Specialist · PPC & Paid Social · 4+ Years
Google & Meta Ads That Turn Into Qualified Leads
I'm Gokul Sreekumaran, a paid media specialist running Google Ads and Meta Ads for businesses across the UAE, UK, Europe, New Zealand and India, from account setup and conversion tracking to landing pages and day-to-day optimisation.
- 5,000+ Leads Generated
- 8 Industries Served
- Campaigns in UAE, UK, Europe, NZ & India
Brands I've worked with
Trusted across industries
About Me
Paid Media Built on Data, Not Guesswork
For 4+ years I've run Google Ads and Meta Ads at an agency, in-house for IT and software products, and for my own freelance clients. In every account I plan carefully, measure everything, and don't guess when the data can tell me the answer.
That mix has covered very different businesses: a taxi firm in the UK, a translation company in the UAE, an AI services company selling into Europe, a coaching institute in Kerala. Costs and buyer behaviour change a lot from one to the next. The goal never does: reach the people most likely to become customers, at a cost per lead the business can live with.
- Hands-on from setup and tracking to landing pages, creative and optimisation
- Judged on lead quality and cost per lead, not clicks or impressions
- Strategy adapted to each market's costs, audiences and buyer behaviour
Professional Journey
In-House & Freelance Experience
4+ years of running paid campaigns for agency clients, in-house products and my own freelance clients.
Paid Media Specialist (Freelance)
Running Google Ads and Meta Ads for businesses across the UAE, UK, New Zealand and India, handling account structure, keyword and audience research, ad copy and creatives, conversion and call tracking, and month-to-month optimisation based on lead quality and cost.
Digital Marketing Specialist
Managed paid campaigns for IT services and software products across India, the GCC and Europe: Google Ads and LinkedIn Ads for IT services, and Google Ads and Meta Ads for AI services in the Netherlands, Sweden and Belgium.
Digital Marketing Executive
Managed Google Ads and Meta Ads for agency clients across automobile, interior design, education and retail, increasing conversions by 35% and reducing cost-per-lead by 25% on average.
Digital Marketing Intern
Assisted with Google Ads and Meta Ads campaigns, including performance tracking, reporting and optimisation.
What I Do
Paid Media Management, End to End
Two platforms, managed properly, from the first keyword and audience to the tracking, landing pages and optimisation that turn spend into leads.
Google Ads (PPC)
Search, Performance Max, call and Display campaigns built around commercial-intent keywords and qualified leads.
Explore ServiceMeta Ads (Paid Social)
Facebook & Instagram lead generation with audience research, creative testing and retargeting.
Explore ServiceConversion & Call Tracking
GA4, Google Tag Manager, Meta Pixel/CAPI and call tracking set up so every lead traces back to the ad that drove it.
Landing Pages for Paid Traffic
Fast, focused landing pages matched to ad intent, because the click is only half the job.
Ad Copy & Creative Direction
Ad copy, creative briefs and testing plans, working closely with your design and content teams.
Optimisation & Reporting
Month-to-month optimisation and clear reporting on lead volume, lead quality and cost-per-lead.
Global Reach
Clients Served Across Regions
Google Ads and Meta Ads campaigns planned, launched and optimised for businesses in these markets.
Proof, Not Promises
Real Campaigns, Real Leads
A snapshot of Google Ads and Meta Ads results from ongoing client accounts.
Leads generated for a travel company across multiple destination packages on Facebook & Instagram.
Phone call leads over a 3+ year Google Ads partnership with Altima Cabs, at an average cost per call of around ₹200.
Student leads for a competitive exam coaching institute in Thiruvananthapuram.
Leads for Nusus's translation & notary services across two independently optimised Google Ads campaigns.
Average cost per phone call across 300+ call leads for a UK taxi operator.
Lead-to-sale conversion rate on 50+ high-quality leads at ₹6,500 CPL in a highly competitive market.
How I Work
A Transparent, No-Guesswork Process
Every engagement follows the same disciplined process, so you always know what's happening and why.
Discover & Audit
I review your ad accounts, tracking, competitors and landing pages to find where budget is leaking and where the opportunity is.
Strategy & Plan
Account structure, keywords and audiences, budget split between Google and Meta, and target cost-per-lead, built for your market.
Build & Track
Campaigns, ad copy and creatives go live with conversion and call tracking in place from day one.
Optimise & Report
Ongoing bid, budget, audience and creative optimisation, reported on lead quality and cost, not clicks.
Tools I Work With
Platforms & Tech Stack
From the Blog
Paid Media Insights & Playbooks
Practical guides on Google Ads and Meta Ads, from cutting cost per lead to keeping creative fresh.
How to Cut Google Ads CPL Without Cutting Reach
A practical framework for trimming wasted spend while protecting lead volume.
Performance Max vs Search Campaigns: When to Use Each
Where automation helps, where it hurts, and how to decide for your account.
5 Creative Formats That Beat Ad Fatigue on Meta
Formats and rotation strategies that keep performance from decaying over time.
Let's Turn Ad Spend Into Leads
Get a free, no-obligation review of your Google Ads or Meta Ads account. I'll show you where budget is leaking and where your next leads will come from.