My Projects
Dominating Search Rankings for a Competitive Exam Coaching Center
Project Details:
Client
Premium Competitive Exam Coaching Center
Country
Multiple Branches Across India
Project Type
Google Ads Campaign
Duration
6 Months
Project Description
The client, a leading competitive exam coaching center, aimed to strengthen their online presence and attract more students across their branches in India. Our mission was to ensure their ads consistently appeared at the top of Google search results for all course-related keywords while maintaining an efficient cost-per-click (CPC).
Approach and Strategy
- Comprehensive Keyword Research: Identified high-volume, high-intent keywords related to competitive exam coaching (e.g., “best coaching for UPSC,” “CAT preparation classes,” “SSC coaching near me”).
- Geo-Targeted Campaigns: Designed location-specific campaigns to target students in cities with coaching branches.
- Ad Copy Optimization: Created compelling ad headlines and descriptions that highlighted the institute’s expertise, success rates, and premium facilities.
- Bid Strategy: Implemented a cost-effective bidding strategy to maintain CPC under ₹30 while maximizing ad placements.
- Regular Performance Analysis: Monitored metrics and continuously refined campaigns for improved click-through rates (CTR) and conversion rates.
Results Achieved
- Top Ad Rankings: Achieved consistent top positions on Google search results for all relevant keywords.
- Cost Per Click (CPC): Maintained a low CPC of under ₹30, ensuring cost efficiency.
- Increased Visibility: Boosted brand awareness and inquiries across multiple locations.
- Enhanced Lead Quality: Attracted students actively searching for premium coaching solutions.
Key Insights
- Keyword Targeting is Key: A well-researched keyword strategy ensures visibility in a competitive market.
- Localized Ads Drive Success: Geo-targeting helps capture location-specific demand effectively.
- CPC Optimization Maximizes ROI: Strategic bidding and monitoring keep costs low without compromising results.