My Projects
Boosting Phone Call Leads for a Taxi Service Company in Trivandrum
Project Details:
Client
Taxi Service Company
Country
Trivandrum, India
Project Type
Google Ads Campaign
Duration
Ongoing
Project Description
The taxi service company approached us to increase inbound phone call leads to meet the growing demand for their services in Trivandrum. Leveraging the power of Google Ads, we developed a highly targeted campaign to ensure maximum visibility and engagement within a competitive market.
Approach and Strategy
- Localized Targeting: Focused on specific locations within Trivandrum to reach potential customers effectively.
- Call-Only Ads: Designed call-only campaigns to simplify the customer journey, ensuring direct contact with the business.
- Optimized Keywords: Researched high-intent keywords such as “best taxi service in Trivandrum” and “affordable cabs near me” to attract quality traffic.
- Bid Management: Monitored and adjusted bids to maintain a low cost-per-call while maximizing reach.
- Performance Tracking: Continuously analyzed call data and adjusted ad strategies to improve ROI.
Results Achieved
- Phone Calls Generated: Over 200 calls in the first month alone.
- Cost Per Phone Call: Achieved a highly efficient cost of under ₹50 per call.
- Business Growth: Improved call volume significantly, resulting in increased bookings and customer satisfaction.
Key Insights
- Call-Only Ads Are Game-Changers: Simplifying the customer journey directly impacts conversions.
- Local Optimization Yields Results: Hyper-focused targeting delivers cost-effective outcomes in service-based industries.
- Continuous Optimization Matters: Real-time monitoring and adjustments drive consistent results.